运用文献研究法和逻辑分析法，以传播学、文化学和社会学理论为基础，对中国武术在新发展阶段“走出去”的时代机遇、现实困境、疏解路径进行了学理性阐释。经研究认为：中国武术在新发展阶段的“走出去”在国家战略引领、“一带一路”倡议赋能、融媒体时代路径转型的时代机遇中，存在着媒体传播环境复杂多变、受众需求缺乏分类、内容浮泛单一、传播媒介各行其是、媒介传播乱象等问题。基于此，提出了中国武术在新发展阶段“走出去”的疏解路径：消除体育交流与合作壁垒，营造有效的媒介传播环境；细分传播媒介受众，精准传播武术类运动项目文化；根据受众需求，精准推广武术类运动项目；合力推动中国武术“走出去”，统筹协调武术文化传播主体；优化评估机制，持续创新传播方式。

Abstract

This study employs literature review, and logical reasoning to examine the opportunities, realistic difficulties, and pathways for Chinese Wushu“Going Global” in the new development stage. Grounded in communication studies, cultural theory, and sociological frameworks, the research identifies that while benefiting from“Going Global”, the national strategic support, the Belt and Road Initiative, andthe era of media convergence, Chinese Wushu faces challenges including the complex and ever-changing media communication environment, the lack of classification of audience demands, superficial and single content, uncoordinated media channels, and chaotic communication practices. Proposed solutions involve: eliminating barriers to international sports collaboration, and creating an effective media communication ecosystem;segmenting audiences of media,and preciselty disseminating the culture of Chinese martial arts; selecting the content of media communication accurately according to the needs of audiences; jointly promoting Chinese martial arts to“Going Global”, and coordinating the main bodies of the dissemination of martial arts culture; establishing evaluation mechanisms, and continuously innovating dissemination methods to enhance global cultural influence.

关键词

新发展阶段 /

武术 /

走出去 /

机遇 /

困境 /

路径

Key words

development stage /

wushu /

going global /

opportunities /

dilemmas /

pathways